Premium Manuka honey is a high-quality, 100% mono-floral honey produced in New Zealand from the Manuka tree. It is UMF™ certified, ensuring its authenticity and quality. The product meets the mandatory legal definition of Manuka honey set by New Zealand’s Ministry of Primary Industries (MPI), ensuring its compliance with strict standards. This honey is sugar-free, making it a healthier alternative to regular honey. It contains high levels of a compound called methylglyoxal (MGO), which gives it potent antibacterial properties.
Challenges
Website:
- Inconsistent brand colors between the visual identity and the website.
- Insufficient content for customers.
- The user experience was somewhat poor.
- The images were of low quality.
- The designs on the website were not the best.
Brochure:
- There was no brochure of all products.
- There were no details on all of the products.
- Difficulty in gathering data to present to the client.
- The content was primitive.
- The product images needed to be updated.
How We Helped
- Product branding initiative launched with professional photography and design.
- Development of marketing and educational content to promote product usage.
- Implementation of advertising campaigns on Google and social media platforms.
- Product listing on Amazon platform.
- Achieved significant sales outcomes.
Our Strategy
- Website development to showcase special offers for all occasions throughout the year.
- Market research in the product’s private sector.
- Social media advertising campaigns.
- Google advertising campaigns.
- Product listing on Amazon and management of advertising campaigns.
- Product redesign and brand restructuring.