UK Veincentre

Using minimally invasive techniques such as endovenous laser ablation (EVLA) and foam sclerotherapy, the UK Veincentre specializes in the treatment of varicose and thread veins. Their health professionals provide treatment delivered by specialists in the UK and focus on finding a solution at the source, saving patients time and money whilst ensuring effective, lasting results. The UKVC provides women-only days for female patients to be treated in a safe and comfortable environment.

Results

Leads

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Increase Booking Rate

0 %

Positive reviews

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Increased the business revenue

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increase for organic reach

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increase from organic content

0 k%

Increased the conversion value and conversion rate

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Challenges

Restricted Patient Confidence in New Clinics.
Minimal Local Brand Recognition in Dubai.
Focus on Specific Patient Demographics.
Low Utilization of Digital Tools to Educate Patients.
No Multilingual Content to Reach Dubai’s Multicultural Patients.

How We Helped

We have dramatically reduced the average Meta lead cost from AED 55 to AED 12 by focusing more on targeting their audience and testing various creatives. Their Snapchat lead cost is reduced to AED 44.
We increased their average monthly bookings from 23 to over 120-130, and they continued to grow month by month.
Lead quality was improved through better audience segmentation, more effective and psychological ad copy, and more accurate funnel tracking.
In order to reduce overlap and stabilize the learning phase, we also rebuilt their ad account.
We created video campaigns around the doctor’s message that helped the audience to trust the doctor and feel an emotional connection with him.
We made their SEO better, which led to more organic inquiries and the brand becoming the authority in the Dubai vein market.
We solved the problems of very high lead costs, low lead-to-sales conversions, and ad performance that was going up and ‍‌‍‍‌down.

Our Strategy

Performed a complete audit of its current campaigns to find structural or psychological weaknesses.
Designed a multi-channel strategy across both Meta and Snapchat to diversify lead sources.
Used emotion-led visual content and creatives belonging to authentic patient stories (doctor authority) and change of pain to relief.
Used data-driven A/B testing on visuals, angles of copy, and audience segments to isolate the best combination of those elements.
Leveraged retargeting and lookalike audiences to maximize conversions while finding stable CPL (cost per lead).
Enhanced the experience on the landing page and loyalty of tracking implicitly to UTM (Urchin Tracking Module) tagging and simplified integrations with the CRM (Customer Relationship Management).
Ongoing SEO (search engine optimization) relevant to vein treatment keywords and local search intentions.