Burjeel

Burjeel Hospital for Advanced Surgery is one of Dubai’s leading orthopedic hospitals, offering advanced surgical and medical care. With a focus on innovation and patient well-being, the hospital is known for its world-class orthopedic services and cutting-edge technology.

Results

Leads in 2 Months

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Increase booking rate

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Positive reviews

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Increased the business revenue

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increase for organic reach

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increase from organic content

0 k%

Increased the conversion value and conversion rate

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Challenges

Although Burjeel Hospital had a strong reputation in the healthcare sector, their social media presence did not reflect their leadership and credibility. Engagement rates were low, and content lacked consistency and a clear message.

The main challenge was to build a strong digital presence that communicated their excellence and connected with their audience.

How We Helped

A new social media presence for Burjeel Hospital was created and developed from the ground up as a result of our collaboration- there were no digital marketing or ads before our partnership.
Since July 2025, we have produced 1,560 qualified leads from Meta Ads for high-value medical services such as joint care, spine, and shoulder treatments.
The volume of bookings made per month has gone up with our assistance from 60 to more than 75, even with the service being priced at a premium.
The average Cost per Result has been lowered to AED 28.42 while a CTR of 0.72% has been kept at a good level, and more than 4 million impressions have been made both organically and through paid channels.
By finding out what angles competitors were using, we were able to deepen Burjeel’s relationships with patients and gain more market share through empathetic, doctor-led campaign messaging.
The company’s brand image was realigned from “premium but a bit distant” to “trusted and accessible expert care”.

Our Strategy

Engaging in thorough competitor analysis enabled us to identify not only the gaps in content but also the psychological factors that influence booking decisions.
The main focus was on service-related campaigns (e.g., Joint Care, Spine & Disk, Shoulder Treatments) featuring problem-solution narratives that were easy to grasp.
One of the ways we tried to gain the audience’s trust through emotion was by showing real doctors in our short videos and in the educational snippets we created for them.
A media buying strategy based on data, with A/B testing of hooks, visuals, and offers being constantly carried on, was put in place to lower CPL.
* Interest was changed into talks and bookings by means of WhatsApp and Messenger directly, using Meta’s messaging feature to its fullest potential.
We constantly track and make changes to the performance of our ads to be able to maintain a steady flow of leads and the growth of our ‍‌‍‍‌ROI.